When DDB Paris and production company Eddy set about to produce a TVC for Ubisoft’s upcoming game “Assassin’s Creed Valhalla”, they contacted Goodbye Kansas Studios. DDB wanted something that stood out, a fresh take on launching game titles and their hero characters. The idea was to tell the story about Eivor and his crew in an engaging and in a sense irreverent manner. A decision was made to produce a trailer in a continuous shot, having the performance of Eivor breaking the 4th wall. This would require the utmost attention to detail and set the highest demands on the quality of the character and the TVC; a challenge which Goodbye Kansas gladly accepted.
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