Vega Awards | Canopus Winner

Sweden

2020

Assassin's Creed Valhalla Cinematic TV Commercial

Entrant Company

Goodbye Kansas Studios

Category

Video / Online Video (Single)

Client's Name

DDB Paris / Eddy TV / Ubisoft

Sub-Category

Best Animation / Special Effect

When DDB Paris and production company Eddy set about to produce a TVC for Ubisoft’s upcoming game “Assassin’s Creed Valhalla”, they contacted Goodbye Kansas Studios. DDB wanted something that stood out, a fresh take on launching game titles and their hero characters. The idea was to tell the story about Eivor and his crew in an engaging and in a sense irreverent manner. A decision was made to produce a trailer in a continuous shot, having the performance of Eivor breaking the 4th wall. This would require the utmost attention to detail and set the highest demands on the quality of the character and the TVC; a challenge which Goodbye Kansas gladly accepted.

Credits

Brand Manager / Ubisoft Saveria Martelli
Marketing Director / Ubisoft Leslie Capillon
Executive producer / Eddy TV Jean-François Bourrel
Executive Creative Director / DDB Alexander Kalchev
Art Director / DDB Jenna Haugmard
Agency Producer / DDB Florence Gabet
Animation Director / Goodbye Kansas Jonathon Tyler
Animation Director / Goodbye Kansas Jonas Ekman
Producer / Goodbye Kansas Rebeca Cervantes
Executive Producer / Goodbye Kansas Jan Cafourek
VFX Supervisor / Goodbye Kansas Henrik Eklundh
Art Director / Goodbye Kansas Gustaf Holmsten
Art Director / Goodbye Kansas Teo Mathlein
Art Director / Goodbye Kansas Emnet Mulugeta
Lead Character and character supervisor Jonas Skoog
Head of Facial Modeling Jonas Törnqvist
2020
United States

Entrant Company

HireInfluence

Category

Influencer Marketing

2020
Sweden
Paradox Interactive

Entrant Company

Red Cabin Productions and Vidiotism/Lillasyster/Studio Konkret

Category

Best Directing

2020
Hong Kong S.A.R.

Entrant Company

Sino Real Estate Agency Limited

Category

Lifestyle

2020
Philippines
Unilever International

Entrant Company

SVEN

Category

Marketing Effectiveness