Vega Awards | Centauri Winner

United States

2020

Boehringer Ingelheim Biopharmaceuticals Immersive VR Tour

Entrant Company

Confideo Labs

Category

Virtual Reality & 360 Video

Client's Name

Boehringer Ingelheim

Sub-Category

New Category (VR & 360 Video)

BIOSIMILARS by Boehringer Ingelheim, Keeping the Promise of Biologics - a 3 Part VR Tour + Interactive Lobby Index. Our client sought to deploy an industry-first, foundational immersive healthcare media plan for their Biosimilars division, from which they can grow and expand with future modules. This deployment was crafted to optimize storytelling and to dramatically differentiate their franchise, harnessing virtual reality and 360-video to aptly demonstrate the following: - Boehringer Ingelheim’s heritage and history as a global contract manufacturer - how BI is remains uniquely positioned to be a manufacturing partner of choice for stakeholders and patients - their excellence in quality, incomparable experience, and commitment to innovation - the complex science behind Biosimilars - perspective into their manufacturing process Together with our client, we embarked on a creative mission to unlock maximum engagement from a 360-degree canvas, combining beautifully rendered content tastefully programmed into interactive moving rides, to take customers on a magical journey unlike others they’ve experienced. The concept was inspired by Disney but designed, developed, and deployed with our client’s goals, field reps, and customers in mind to ensure optimal delivery of key content, and with extreme consideration for comfort and aesthetic. We paired the design of the multi-scene digital immersive journey that unfolds across chapters, with music design and also recorded and integrated VO to pair with our narrator and our animated hero character, “bot,” who adds another dimension to each ride.

Credits

Founder / Confideo Mike Marett
2020
India

Entrant Company

ValueLabs

Category

Entertainment

2020
United States
River Valley Metro Mass Transit District

Entrant Company

Clarity Partners, LLC

Category

Transportation

2020
United Kingdom

Entrant Company

SHOOT YOU LTD

Category

Informational

2020
United States
Om, Organic Mushroom Nutrition

Entrant Company

Hawke Media

Category

Blog