Vega Awards Centauri Winner Winner

2020

Reimagine Retail

Entrant Company

A.P Moller Maersk

Category

Digital Marketing - Integrated Campaign

Client's Name

A.P Moller Maersk

Country / Region

India

Campaign Objective

To change Maersk’s perception to one that’s flexible and customer centric.

Challenge

Maersk has significant experience in retail, but the main target audience still sees us as an ‘leader in Ocean shipping with some extra services’ and we are still a challenger in logistics and supply chain.

The Insights

When things are unusual, challenging and complicated or even dynamic, we all look for that give us the power and support to adapt and manoeuvre through the path.

Retail is becoming more and more dynamic and challenging, and it's all about managing a most cost-efficient supply chain and ensuring the availability of products “in stock” through flexibility and customisation.

CUSTOMER’S BUSINESS INSIGHT: “For me it’s not just about the speed (slow down or speed up) in my supply chain, it’s about having that opportunity or possibility from start to end to manage and have the right flow of my goods. In order to have the right supply I need all the best possible options available”

The Key Message

  “Flexibility to shape your retail supply chain, to deliver” 

The Creative Concept: Reimagine Retail

Changes in the economy affects consumption patterns. And any change in the consumption patterns affects retail. Retailers must relook at the way they do business. Every single day.  

We can help them do that with our flexible solutions by helping them Reimagine retail. Be it intermodal, warehousing & distribution, or supply chain management solutions.

Credits

Copywriter/Maersk
Prithu Sunil
Art Director/Maersk
Shyamal R K
Project Owner/Maersk
Bobiya Thomas
Senior Video Editor/Maersk
Jishnu P S
Creative Director/Maersk
Suraj Vasanthan
Art Director/Maersk
Jonah Costa
Graphic Designer/Maersk
Anoop Ravindra
Project Owner/Maersk
Swapna Selvadoss
Activation Manager/Maersk
Alexander Haeuser
Social Media Manager/Maersk
Joanna Ruaro
Senior Web Developer/Maersk
Hemanth Dura
Marketing Automation/Maersk
Sara Sulthana
Insights Manager/Maersk
Amisha Garg
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