Vega Awards | Centauri Winner

India

2020

Reimagine Retail

Entrant Company

A.P Moller Maersk

Category

Digital Marketing

Client's Name

A.P Moller Maersk

Sub-Category

Integrated Campaign

Campaign Objective To change Maersk’s perception to one that’s flexible and customer centric. Challenge Maersk has significant experience in retail, but the main target audience still sees us as an ‘leader in Ocean shipping with some extra services’ and we are still a challenger in logistics and supply chain. The Insights When things are unusual, challenging and complicated or even dynamic, we all look for that give us the power and support to adapt and manoeuvre through the path. Retail is becoming more and more dynamic and challenging, and it's all about managing a most cost-efficient supply chain and ensuring the availability of products “in stock” through flexibility and customisation. CUSTOMER’S BUSINESS INSIGHT: “For me it’s not just about the speed (slow down or speed up) in my supply chain, it’s about having that opportunity or possibility from start to end to manage and have the right flow of my goods. In order to have the right supply I need all the best possible options available” The Key Message   “Flexibility to shape your retail supply chain, to deliver”  The Creative Concept: Reimagine Retail Changes in the economy affects consumption patterns. And any change in the consumption patterns affects retail. Retailers must relook at the way they do business. Every single day.   We can help them do that with our flexible solutions by helping them Reimagine retail. Be it intermodal, warehousing & distribution, or supply chain management solutions.

Credits

Copywriter/Maersk Prithu Sunil
Art Director/Maersk Shyamal R K
Project Owner/Maersk Bobiya Thomas
Senior Video Editor/Maersk Jishnu P S
Creative Director/Maersk Suraj Vasanthan
Art Director/Maersk Jonah Costa
Graphic Designer/Maersk Anoop Ravindra
Project Owner/Maersk Swapna Selvadoss
Activation Manager/Maersk Alexander Haeuser
Social Media Manager/Maersk Joanna Ruaro
Senior Web Developer/Maersk Hemanth Dura
Marketing Automation/Maersk Sara Sulthana
Insights Manager/Maersk Amisha Garg
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Category

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Entrant Company

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Entrant Company

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Category

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