Vega Awards | Centauri Winner

United States

2020

Search for the Next Big Cheese

Entrant Company

Socialfly

Category

Social Content & Marketing

Client's Name

WHISPS

Sub-Category

New Category (Social Content & Marketing)

Whisps launched a search for the next "Big Cheese" to join its Whisps Cheese Board, a tasting group where the grand prize winner is paid $5,000+ in cash and perks to eat cheese for a year. The winner assists in monthly product quality tests, new flavor evaluations, cheese evaluations, and brainstorms for new product ideas. Additionally, the winner serves as a Whisps Brand Ambassador in their city, spreading their love of cheese and cheese crisps with their community. This collaborative campaign, with support from both Socialfly and partner agencyMKTC, far exceeded anticipated results for Whisps! With more than 5,500 applications, awareness of our talent search reached far and wide. Having driven an uptick in site traffic by 258% and nearly 1,500 new Instagram followers (despite the application submission KPI), Whisps' social communities thrived; we generated an organic reach of 2,380,000 across social and influencer content! Not for nothing, The Big Cheese search also received media attention, garnering more than 60 placements in priority publications! Now, THAT what we call the "wheel" deal!

Credits

Account Supervisor, Strategy & Accounts Shayna Macklin
Content Strategist Christina Billias
Designer Rachel Li
Head of Creative Lindsay Gilbert
2020
United States

Entrant Company

Firmseek

Category

Law & Legal Services

2020
South Korea
Mnet digital studio M2

Entrant Company

CJ ENM

Category

Food & Beverage / Restaurant

2020
Hong Kong S.A.R.
New World Facilities Management Company Limited

Entrant Company

Rabbit Studio Limited

Category

User Interface

2020
United States

Entrant Company

Built Different

Category

Branding