BIOSIMILARS by Boehringer Ingelheim, Keeping the Promise of Biologics - a 3 Part VR Tour + Interactive Lobby Index. Our client sought to deploy an industry-first, foundational immersive healthcare media plan for their Biosimilars division, from which they can grow and expand with future modules. This deployment was crafted to optimize storytelling and to dramatically differentiate their franchise, harnessing virtual reality and 360-video to aptly demonstrate the following: - Boehringer Ingelheim’s heritage and history as a global contract manufacturer - how BI is remains uniquely positioned to be a manufacturing partner of choice for stakeholders and patients - their excellence in quality, incomparable experience, and commitment to innovation - the complex science behind Biosimilars - perspective into their manufacturing process Together with our client, we embarked on a creative mission to unlock maximum engagement from a 360-degree canvas, combining beautifully rendered content tastefully programmed into interactive moving rides, to take customers on a magical journey unlike others they’ve experienced. The concept was inspired by Disney but designed, developed, and deployed with our client’s goals, field reps, and customers in mind to ensure optimal delivery of key content, and with extreme consideration for comfort and aesthetic. We paired the design of the multi-scene digital immersive journey that unfolds across chapters, with music design and also recorded and integrated VO to pair with our narrator and our animated hero character, “bot,” who adds another dimension to each ride.
Ben Purkiss Design
Launchfire Interactive Inc.
Red Cabin Productions and Lillasyster/Studio Konkret
Best Writing / Story