Dainty Jewell's

Founded by Charity Walter, Dainty Jewell’s was one of the first on the market to offer modest fashion apparel that women can feel comfortable and stylish in. With a range of dresses, swimsuits, girls' clothing, and even bridal clothing, the clothier has garnered quite a following of women and girls who have been seeking out a market like this. With beautiful dress designs and fantastic product imagery, it was easy to be inspired to design the new site. We wanted to overall modernize the look and feel of the site while maintaining tones of elegance, class, and femininity. We first created a longer scrolling homepage that highlighted different aspects of the brand and what differentiated them, as well as made it easy for users to jump off to different parts of the site.