Vega Awards | Canopus Winner

United States

2019

Meatless Monday Global

Entrant Company

The Monday Campaigns

Category

Video / Online Video (Single)

Client's Name

-

Sub-Category

Nonprofit

Meatless Monday continues to grow the audiences who have started the practice, on a population- as well as an individual- level. However, our general MM overview video content doesn’t currently serve all the audiences who could potentially expand the MM practice. Messaging is out-of-date and we’ve since developed separate videos that are segmented across different prospect groups. This project will create a single MM overview video that provides a simple snapshot of MM, addressing short, key points that are relevant to all prospective audiences, from global reps to individual consumer ambassadors. While its content can tee-up more long form videos that may need to be produced in the future, the intention is that any viewer will get an understanding of MM, its positive impacts, and how they can get involved to expand the MM practice. The overall tone will be upbeat, engaging and motivational, to produce excitement, increase engagement, and compel action.

2019
Australia
LDK Healthcare

Entrant Company

MSQUARE Productions

Category

TV AD Campaign

2019
Canada
At Pointe-à-Callière Montréal Archaeology and History Complex

Entrant Company

TKNL, EXPERIENCE MAKERS

Category

Technology

2019
Singapore
Pan Pacific Hotel Group

Entrant Company

Moving Bits

Category

Hotel / Resort and Lodging

2019
United States

Entrant Company

ATTCK

Category

Design / Web Agency