Stay Sharp - Nonstick Knives

Our client wanted us to create a product video to raise awareness and bring understanding to their new Self-Sharpening Non-Stick Cutlery. The video was to focus on the key features and benefits of using their non-stick knife, while demonstrating the convince of the Self- Sharpening feature. We had out creative team think differently, outside of the box and strategically to give our clients something different then what they have seen before.