Vega Awards | Canopus Winner

United States

2019

This is Helvetica Now

Entrant Company

Matter

Category

Video / Online Video (Single)

Client's Name

Monotype

Sub-Category

Motion Graphics

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (www.monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Executive Producer / Matter Leo Bonarrigo
Art Direction + Animation / Matter Nicole Bedard
Motion Design + Animation / Matter Ben Drake
Motion Design + Animation / Matter Joe Skoniecki
2019
Canada
Tridel

Entrant Company

Pureblink

Category

Professional Services

2019
United States

Entrant Company

The Elkins Agency

Category

Marketing

2019
Canada
At Pointe-à-Callière Montréal Archaeology and History Complex

Entrant Company

TKNL, EXPERIENCE MAKERS

Category

Innovative / Experimental

2019
Russia

Entrant Company

dobro°

Category

Visual Effects / Motion Graphics