United States

2019

This is Helvetica Now

Entrant Company

Matter

Category

Video / Online Video (Single)

Client's Name

Monotype

Sub-Category

Motion Graphics

Invite to work

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (www.monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Executive Producer / Matter Leo Bonarrigo
Art Direction + Animation / Matter Nicole Bedard
Motion Design + Animation / Matter Ben Drake
Motion Design + Animation / Matter Joe Skoniecki
2019
United States

Entrant Company

Multipleoutlet Productions

Category

Directing

2019
United Kingdom

Entrant Company

Frost Creative Limited

Category

Fashion

2019
United Kingdom

Entrant Company

Maverick Media

Category

Games (NEW)

2019
United States

Entrant Company

Affinity Creative Group

Category

Corporate