Vega Awards Canopus Winner Winner

2019

This is Helvetica Now

Entrant Company

Matter

Category

Video / Online Video (Single) - Motion Graphics

Client's Name

Monotype

Country / Region

United States

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (www.monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Executive Producer / Matter
Leo Bonarrigo
Art Direction + Animation / Matter
Nicole Bedard
Motion Design + Animation / Matter
Ben Drake
Motion Design + Animation / Matter
Joe Skoniecki
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