Vega Awards | Canopus Winner

United States

2019

This is Helvetica Now

Entrant Company

Matter

Category

Video / Online Video (Single)

Client's Name

Monotype

Sub-Category

Motion Graphics

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (www.monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Executive Producer / Matter Leo Bonarrigo
Art Direction + Animation / Matter Nicole Bedard
Motion Design + Animation / Matter Ben Drake
Motion Design + Animation / Matter Joe Skoniecki
2019
United States
Hilton

Entrant Company

ArtVersion

Category

Display Advertising

2019
Poland

Entrant Company

TOFU Studio

Category

Public Service & Activism

2019
United States

Entrant Company

MATTE Projects

Category

Fashion

2019
United States

Entrant Company

ATTCK

Category

Design / Web Agency