Vega Awards | Canopus Winner

Canada

2019

Cite Midtown

Entrant Company

Pureblink

Category

Mobile Apps / Sites

Client's Name

Urban Capital

Sub-Category

Professional Services

Bordering Montreal’s Ville Saint Laurent and the exciting new Royalmount, Cité Midtown by Urban Capital, NEUF Architects and Project Paysage is a vast Master plan community project built around a six-hectare park. Marketing Objective: To provide a memorable onsite interactive experience by immersing the user in the future Cité Midtown development. In particular, the public areas, boulevards and plazas, as well as one of their interior Townhome units. Our Strategy Our team developed a touchscreen application that allows users to visualize the potential of the project. The application allows users to freely walk around the community and experience the pedestrian sites, the invigorating public squares and boulevards at different times of day which showcase the unique spirit of this one-of-a-kind, mixed-use endeavour. Additionally, the application allows users to do a real-time walkthrough of a model suite to visualize the interior and to take off an aerial view to fully understand the scope of the master plan. Results Our system helped reduce sales times for our sales associates while helping them have a central source of information that is always up to date. It also contributed to selling out Phase 1 in just 2 weeks from the moment the project launched to brokers and buyers.

2019
United States

Entrant Company

MATTE Projects

Category

Sports

2019
Philippines

Entrant Company

SVEN

Category

Marketing Effectiveness

2019
United States

Entrant Company

Innocean USA

Category

Experimental & Innovation

2019
United States

Entrant Company

Tarrant County College

Category

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