Cite Midtown

Bordering Montreal’s Ville Saint Laurent and the exciting new Royalmount, Cité Midtown by Urban Capital, NEUF Architects and Project Paysage is a vast Master plan community project built around a six-hectare park.

Marketing Objective:

To provide a memorable onsite interactive experience by immersing the user in the future Cité Midtown development. In particular, the public areas, boulevards and plazas, as well as one of their interior Townhome units.

Our Strategy

Our team developed a touchscreen application that allows users to visualize the potential of the project. The application allows users to freely walk around the community and experience the pedestrian sites, the invigorating public squares and boulevards at different times of day which showcase the unique spirit of this one-of-a-kind, mixed-use endeavour.

Additionally, the application allows users to do a real-time walkthrough of a model suite to visualize the interior and to take off an aerial view to fully understand the scope of the master plan.

Results

Our system helped reduce sales times for our sales associates while helping them have a central source of information that is always up to date. It also contributed to selling out Phase 1 in just 2 weeks from the moment the project launched to brokers and buyers.