Vega Awards | Canopus Winner

United Kingdom

2019

Pokemon Go Community Days

Entrant Company

Maverick Media

Category

Digital Marketing

Client's Name

Pokemon

Sub-Category

Innovative / Experimental

Pokemon GO launched it's first community day in January 2019 which has turned into Pokemon's most successful event in 2018. Pokemon asked us to execute a campaign for the rest of the summer (June - September) and also December by preparing 3-5 different creative ideas to highlight and promote the fun and social experience that you will benefit from community day. Their objectives were: a) Retention: Focus on converting the casuals to become core users. b) Acquisition: Focus on growing the casual user base. Target audience: 12-35 are the key age group to target.

2019
United States
KNIGHT E/A

Entrant Company

ArtVersion

Category

Professional Services

2019
United States

Entrant Company

Affinity Creative Group

Category

Food & Beverage / Restaurant

2019
Canada
Urban Capital

Entrant Company

Pureblink

Category

Professional Services

2019
United States
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Nonprofit