Vega Awards | Canopus Winner

United Kingdom

2019

Pokemon Go Community Days

Entrant Company

Maverick Media

Category

Digital Marketing

Client's Name

Pokemon

Sub-Category

Innovative / Experimental

Pokemon GO launched it's first community day in January 2019 which has turned into Pokemon's most successful event in 2018. Pokemon asked us to execute a campaign for the rest of the summer (June - September) and also December by preparing 3-5 different creative ideas to highlight and promote the fun and social experience that you will benefit from community day. Their objectives were: a) Retention: Focus on converting the casuals to become core users. b) Acquisition: Focus on growing the casual user base. Target audience: 12-35 are the key age group to target.

2019
Canada
At Pointe-à-Callière Montréal Archaeology and History Complex

Entrant Company

TKNL, EXPERIENCE MAKERS

Category

Technology

2019
Canada
Tridel

Entrant Company

Pureblink

Category

Professional Services

2019
Australia
LDK Healthcare

Entrant Company

MSQUARE Productions

Category

Directing

2019
United States

Entrant Company

Affinity Creative Group

Category

Corporate Communications