United Kingdom

2019

Pokemon Go Community Days

Entrant Company

Maverick Media

Category

Digital Marketing

Client's Name

Pokemon

Sub-Category

Innovative / Experimental

Pokemon GO launched it's first community day in January 2019 which has turned into Pokemon's most successful event in 2018. Pokemon asked us to execute a campaign for the rest of the summer (June - September) and also December by preparing 3-5 different creative ideas to highlight and promote the fun and social experience that you will benefit from community day. Their objectives were: a) Retention: Focus on converting the casuals to become core users. b) Acquisition: Focus on growing the casual user base. Target audience: 12-35 are the key age group to target.

2019
United States

Entrant Company

Curion

Category

Corporate Communications

2019
Canada

Entrant Company

MDS Media Inc.

Category

Budget below $3000

2019
Canada

Entrant Company

TKNL, EXPERIENCE MAKERS

Category

Live Experiences

2019
Canada

Entrant Company

TKNL, EXPERIENCE MAKERS

Category

Technology