United Kingdom

2019

Pokemon Go Community Days

Entrant Company

Maverick Media

Category

Digital Marketing

Client's Name

Pokemon

Sub-Category

Innovative / Experimental

Invite to work

Pokemon GO launched it's first community day in January 2019 which has turned into Pokemon's most successful event in 2018. Pokemon asked us to execute a campaign for the rest of the summer (June - September) and also December by preparing 3-5 different creative ideas to highlight and promote the fun and social experience that you will benefit from community day. Their objectives were: a) Retention: Focus on converting the casuals to become core users. b) Acquisition: Focus on growing the casual user base. Target audience: 12-35 are the key age group to target.

2019
United States

Entrant Company

Tarrant County College

Category

Advertisement

2019
Canada

Entrant Company

Harrison Grant

Category

Motion Graphics

2019
United Kingdom

Entrant Company

Maverick Media

Category

Games (NEW)

2019
Russia

Entrant Company

dobro┬░

Category

Visual Effects / Motion Graphics