Heatwaves have led to more deaths than any other natural disaster in Australia. In 2009 and again in 2014, major heat waves impacted the Victorian community. In both instances, heatwaves resulted in significant loss of life, with an estimated 374 excess deaths in 2009 and 167 in 2014. The Heat Health campaign was proposed to reduce the incidence of heat related illness and death among the Victorian community by advising them of the risks and strategies to reduce the risks . As a result, Survive the Heat campaign was born. The objectives of the campaign are to minimise the health impact of extreme heat on the community, hospitals and health and human services by encouraging the Victorian public to protect themselves and those in their care, both before and during a heat event. The project required an overarching video, as well as 3 other cut downs for more specific target markets; the Elderly, Children, and People with pre-existing Medical Conditions. Jumbla's job was to produce the videos that explained the affect heat can have on health, and to do it in the hard-hitting way that could stimulate and impel the needed change. Jumbla knew that having a creative style that highlighted facts to make people aware of the risks was a better way to drive the behaviour change and that having memorable and impactful visuals was the best way to approach this piece. The client wanted to promote on social media channels - so the team at Jumbla wanted the pieces to be engaging, visually captivating and easy to understand.
TKNL, EXPERIENCE MAKERS
Innovative / Experimental