Advantages is a New York-based creative agency that engages markets through branding, advertising, consulting, & digital experiences. We recently overhauled our own visual brand elements as well as our entire website experience to reflect more strongly our dedication to our values, skills, services, and mission of helping companies "get noticed". In doing so, we incorporated a new, bright blue compliment color to our red-heavy palette as well as several new icons and graphics. We completely restructured the Homepage and Case Studies pages by including more movement, interaction, and aesthetic appeal. Several new pages were also added—including a Case Studies landing/search page, Workshops page, and About the CEO page—as well as several new videos.