Vega Awards Centauri Winner Winner

2019

Petrol Ofisi Sosyal Lig

Entrant Company

Promoqube

Category

Digital Marketing - Integrated Campaign

Client's Name

Petrol Ofisi

Country / Region

Turkey

In our consumer researches, we realized that our brand’s modern, technologic and innovator impression was low when it comes to drivers who are younger than 30 years old. We studied upon what we can do in order to make us known and be preferred by this young audience and watched their trends. The interest of the popular gaming world which increases day by day of this young and mostly male target audience and football’s comprehensiveness in Turkey took us to the Petrol Ofisi Social League idea. As a fantasy football game, Social League has a format where users form their squad with Super League football players and earn points according to the real match statistics.

We developed a platform where we can connect with our target audience directly with the application that brings football and gaming together. So, how could we take it a step forward? By integrating our loyalty platform Positive Card into the game, we allowed users to gain advantage by buying fuels from Petrol Ofisi and relayed these purchases as extra transfer budget to the players. We teamed up with Turkey’s prominent sports writers and influencers. By forming a Social League studio and working together with the famous YouTuber Educatedear, we started our own YouTube show where we invite famous writers and names.

As a result of our communication work, we have attained 1.425.000 registered users and 75% of these users were between the ages of 18-30. Besides, the amount of purchases made through Positive Card has been 21.6 million TL.

Credits

General Manager
Korhan Kurt
Account Director
İpek Gündüz
Account Executive
Ziya Çelik
Account Executive
Mert Taşer
Senior Marketing Officer
Sinan Türkseven
Brand and Communication Coordinator
Ezel Güven
2019
Website
Power Digital Marketing, Inc. | Vega Website Awards 2019 Winner

Entrant Company

Power Digital Marketing, Inc.

Website - Professional Services

Country / Region

United States

2019
Video / Online Video
Ambassadors of Conservation  | Vega Website Awards 2019 Winner

Entrant Company

Ambassadors of Conservation

Video / Online Video (Single) - Editing

Country / Region

United States

2019
Video / Online Video
MDS Media Inc. | Vega Website Awards 2019 Winner
MDS Media Inc.

Entrant Company

MDS Media Inc.

Video / Online Video (Single) - Branding

Country / Region

Canada

2019
Website
Behavior Design | Vega Website Awards 2019 Winner

Entrant Company

Behavior Design

Website - Professional Services

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy