Vega Awards | Centauri Winner

Turkey

2019

Petrol Ofisi Sosyal Lig

Entrant Company

Promoqube

Category

Digital Marketing

Client's Name

Petrol Ofisi

Sub-Category

Integrated Campaign

In our consumer researches, we realized that our brand’s modern, technologic and innovator impression was low when it comes to drivers who are younger than 30 years old. We studied upon what we can do in order to make us known and be preferred by this young audience and watched their trends. The interest of the popular gaming world which increases day by day of this young and mostly male target audience and football’s comprehensiveness in Turkey took us to the Petrol Ofisi Social League idea. As a fantasy football game, Social League has a format where users form their squad with Super League football players and earn points according to the real match statistics. We developed a platform where we can connect with our target audience directly with the application that brings football and gaming together. So, how could we take it a step forward? By integrating our loyalty platform Positive Card into the game, we allowed users to gain advantage by buying fuels from Petrol Ofisi and relayed these purchases as extra transfer budget to the players. We teamed up with Turkey’s prominent sports writers and influencers. By forming a Social League studio and working together with the famous YouTuber Educatedear, we started our own YouTube show where we invite famous writers and names. As a result of our communication work, we have attained 1.425.000 registered users and 75% of these users were between the ages of 18-30. Besides, the amount of purchases made through Positive Card has been 21.6 million TL.

Credits

General Manager Korhan Kurt
Account Director İpek Gündüz
Account Executive Ziya Çelik
Account Executive Mert Taşer
Senior Marketing Officer Sinan Türkseven
Brand and Communication Coordinator Ezel Güven
2019
United States

Entrant Company

Miami Ad School San Francisco

Category

New Category (Mobile Apps / Sites)

2019
United States
Turning Pointe Autism Foundation

Entrant Company

Paul Gregory Media

Category

Nonprofit

2019
Turkey

Entrant Company

Promoqube

Category

Gaming

2019
Turkey

Entrant Company

Promoqube

Category

Influencer (NEW)