Vega Awards Centauri Winner Winner

2019

360 Degrees of Adventure

Entrant Company

Mammoth Lakes Tourism

Category

Virtual Reality & 360 Video - 360 Video

Client's Name

Country / Region

United States

To take Mammoth Lakes Tourism's "No Small Adventure" Campaign to the next level and shape perceptions of Mammoth Lakes as more than just a Winter destination, a multi-season 360-Video with custom illustrations and sound design was produced, allowing viewers a chance to fully immerse themselves in the scenics and activities that make Mammoth Lakes, California a one-of-a-kind adventureland.

Before the "No Small Adventure" Campaign, awareness and understanding of what Mammoth Lakes has to offer was low and existed in the shadow of Mammoth Mountain Ski Area. Mammoth Lakes set out to create a program showcasing its appeal as a year-round destination, with a Brand identity and Campaign independant of the Mountain. Achieving this required new Brand positioning. Research uncovered insights that Mammoth Lakes offers visitors the ultimate outdoor destination; a place of active adventure, balance and serenity in one. Brand themes emerged, noting Mammoth Lakes to be authentic, unique, and a natural playground of pristine beauty. From this, the positioning Mother Nature's Adventure was established to guide the consumer Campaign.

"No Small Adventure" creatively delivers on the Brand platform by pairing Mammoth Lakes' storybook landscapes with otherworldly illustrations that spark the imagination. This pairing demonstrates how every moment spent in Mammoth Lakes is a brush with the truly incredible; that are are no small adventures.

360 Degrees of Adventure further brings this Campaign to life, allowing viewers to experience the vast landscapes and activities of Mammoth Lakes first hand -- even miles fro the destination -- plus the unique Brand illustrations that further solidify the larger-than-life feeling of the destination. The Videos are currently running across Paid Digital & Social Media, as well as Owned Channels. Furthermore, the Video has hit the road and is viewable with Virtual Reality Headsets.

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