Vega Awards | Centauri Winner

United States

2019

Pain in the Gas

Entrant Company

Iron Light

Category

Digital Marketing

Client's Name

Illinois Policy Institute

Sub-Category

Experimental & Innovation

On July 1, Gov. Pritzker doubled Illinois' gas tax from $0.19 to $0.38 per gallon. The new law also ties the state’s gas tax to inflation, meaning it will automatically rise in future years without lawmakers facing any constituent backlash. Illinois taxpayers are tapped out, which is why we're working to repeal the gas tax hike. We ran a series of Facebook posts, editorial cartoons, and ads to raise awareness about this issue. The content became so popular, we gathered 125,000 petitions signatures to repeal the gas tax hike. Furthermore, we were inundated with requests from people asking what more they could do to raise awareness about the issue. We created a "Pain in the Gas" sticker and have mailed it to hundreds of supporters. In total, we reached over 340,000 people thanks to the help of ads and viral sharing.

2019
United States
Semper Fortis Financial

Entrant Company

Lawton Marketing Group

Category

Financial Services

2019
Singapore
Hong Kong Disneyland

Entrant Company

Moving Bits

Category

Live Experiences

2019
United States
The Law Office of Larry McDougal

Entrant Company

FindLaw

Category

Law and Legal Services

2019
United States

Entrant Company

VMLY&R

Category

Marketing Effectiveness