Vega Awards Centauri Winner Winner

2019

Pain in the Gas

Entrant

Iron Light

Category

Digital Marketing - Experimental & Innovation

Client's Name

Illinois Policy Institute

Country / Region

United States

On July 1, Gov. Pritzker doubled Illinois' gas tax from $0.19 to $0.38 per gallon.

The new law also ties the state’s gas tax to inflation, meaning it will automatically rise in future years without lawmakers facing any constituent backlash.

Illinois taxpayers are tapped out, which is why we're working to repeal the gas tax hike.

We ran a series of Facebook posts, editorial cartoons, and ads to raise awareness about this issue. The content became so popular, we gathered 125,000 petitions signatures to repeal the gas tax hike. Furthermore, we were inundated with requests from people asking what more they could do to raise awareness about the issue. We created a "Pain in the Gas" sticker and have mailed it to hundreds of supporters. In total, we reached over 340,000 people thanks to the help of ads and viral sharing.

2019
Website
Digital Natives Group | Vega Website Awards 2019 Winner
Laureate International Universities

Entrant

Digital Natives Group

Website - School / University

Country / Region

United States

2019
Video / Online Video
Paul Gregory Media | Vega Website Awards 2019 Winner
Turning Pointe Autism Foundation

Entrant

Paul Gregory Media

Video / Online Video (Single) - Nonprofit

Country / Region

United States

2019
Website
Agent Image  | Vega Website Awards 2019 Winner

Entrant

Agent Image

Website - Real Estate

Country / Region

United States

2019
Virtual Reality
CraneMorley Inc. | Vega Website Awards 2019 Winner

Entrant

CraneMorley Inc.

Virtual Reality & 360 Video - New Category (VR & 360 Video)

Country / Region

United States