China

2019

FLUIDS

Entrant Company

GOOEST MEDIA TECHNOLOGYDAQING CO.,LTD

Category

Video / Online Video (Single)

Client's Name

Sub-Category

Motion Graphics

This project is an interactive projector installation using computer GPU computing and CFD principles to get Real-time rendering of a large number of particles (140,000). FLUIDS - Light is redefined to return fluid to vision, subverting the boundaries of cognitive resetting and presence perception. Lost, immersed, reborn; fluids wrap forward, forming a strong stream of consciousness, expressing the attachment, confrontation and blending of human beings and nature. More than 100,000 particles and light are constantly flowing, and the color of particles and light is changing over time. When people walk in front of the screen to interact, the fish of different colors appear along with the changes in the color of the particles and light. The fish follow the flow of particles and light to make a trailing swim to the distance.

Credits

Technical Director Kevin Sun
2019
United States

Entrant Company

Miami Ad School San Francisco

Category

New Category (Mobile Apps / Sites)

2019
United States

Entrant Company

LHWH Advertising & PR

Category

Banner Campaign

2019
United States

Entrant Company

OffWhite Co

Category

Food & Beverage / Restaurant