When tech company Valmarc called Stratabeat for an overall rebranding, its identity was outdated, despite the industry-leading strength of its products and technology. Stratabeat has since guided Valmarc through a full, 360-degrees rebrand, starting with a brand name change to Vi3, representing the company's commitment to innovation, intelligence and insight. In a 156-page Brand Strategy, Stratabeat identified real-time “Data Intelligence” as a white space opportunity within Vi3’s competitive landscape, forming a foundation that underlies all of the new branding. The rebranding also included a new logo, brand styles, website, marketing collateral, van wrap and sales deck for a clearer and more distinctive brand voice. As a major component of the rebranding effort, Stratabeat designed and developed a new, vibrant, responsive website to more effectively reflect Vi3’s industry-leading technology and superior customer service. The new website is colorful and energetic, communicating a modern brand to its audience. The new site employs an interplay of photos, illustrations and icons to engage the viewer visually, while showcasing the company’s achievements and technology. The website now acts as the digital keystone through which Vi3 engages new markets and prospects.
WMUL-FM Marshall University
New Category (Social Content & Marketing)