Vega Awards | Centauri Winner

United States

2019

Vi3 Website

Entrant Company

Stratabeat, Inc.

Category

Website

Client's Name

Vi3

Sub-Category

Science / Technology

When tech company Valmarc called Stratabeat for an overall rebranding, its identity was outdated, despite the industry-leading strength of its products and technology. Stratabeat has since guided Valmarc through a full, 360-degrees rebrand, starting with a brand name change to Vi3, representing the company's commitment to innovation, intelligence and insight. In a 156-page Brand Strategy, Stratabeat identified real-time “Data Intelligence” as a white space opportunity within Vi3’s competitive landscape, forming a foundation that underlies all of the new branding. The rebranding also included a new logo, brand styles, website, marketing collateral, van wrap and sales deck for a clearer and more distinctive brand voice. As a major component of the rebranding effort, Stratabeat designed and developed a new, vibrant, responsive website to more effectively reflect Vi3’s industry-leading technology and superior customer service. The new website is colorful and energetic, communicating a modern brand to its audience. The new site employs an interplay of photos, illustrations and icons to engage the viewer visually, while showcasing the company’s achievements and technology. The website now acts as the digital keystone through which Vi3 engages new markets and prospects.

2019
United States
Cardinal Group Management

Entrant Company

Agency Fifty3

Category

Copy or Writing

2019
United States
Locust Point Capital

Entrant Company

Emerson Ward Creative

Category

Financial Services

2019
United States
Gregory O. Hill

Entrant Company

IEEE-USA

Category

Non-Profit

2019
United States

Entrant Company

Agency Fifty3

Category

Social Presence