Vega Awards | Centauri Winner

United States

2019

TENSHI Produces 1,200% ROAS from SEM

Entrant Company

TENSHI Advertising

Category

Digital Marketing

Client's Name

Barber Surgeons Guild

Sub-Category

New Category (Digital Marketing)

In the highly competitive aesthetics and hair restoration market in Los Angeles, Barber Surgeons Guild needed an edge in getting in front of target consumers in their time of need. TENSHI's combination of human optimization and machine-learning algorithmic systems for search engine marketing (SEM) produced a 1,200% return on ad spend (ROAS). Using segmentation based on demographic, behavioral and multiple other variables, and thousands of points of empirical data, TENSHI was able to achieve an 85% reduction in cost per click and a 60% reduction in cost per lead, producing a 12x ROAS. A combination of text and display campaigns were used to target searchers looking for hair restoration services and products, and those browsing relevant web pages across search and display networks.

Credits

Campaign Director & Strategic Lead / TENSHI Jin Kazama
Accounts / TENSHI David Reitman
2019
United States

Entrant Company

JUSTIN MICHEL

Category

News / Feature

2019
United States

Entrant Company

Curion

Category

Business to Business

2019
United States

Entrant Company

Curion

Category

Branded Content

2019
United States

Entrant Company

OffWhite Co

Category

Food & Beverage / Restaurant