Vega Awards | Arcturus Winner

United States

2019

Conservation Pays

Entrant Company

Environmental PR Group

Category

Social Campaign & Series

Client's Name

Broward Water Partnership

Sub-Category

Games / Games Related

This is a government outreach/education effort. Focused on engaging the community in conservation, climate change, and sustainability. We awarded hundreds of instant prizes and cash prizes for top winners. Players engaged in quests in each category where they would answer questions or perform tasks (upload a picture of backyard wildlife). We had thousands of players with 85 percent saying they "learned some new stuff" and "changed habits" because of what they learned in the game. As they completed challenges and quests, they accumulated water drops which were used to buy videos...these are custom songs developed to entertain and inform. There were 16 original videos, each about a minute long. Videos gave "entries" for random selection for the grand prize drawings. The game was live for 90 days earlier this year. These compilation videos demonstrate the process, the gameplay and the music videos.

2019
Australia
Australian Eggs

Entrant Company

Anvil Media

Category

Animation

2019
United States
Berkshire Hathaway Home Services

Entrant Company

Power Digital Marketing, Inc.

Category

Influencer Marketing

2019
United States

Entrant Company

Trekk

Category

Transportation

2019
United States

Entrant Company

WMUL-FM Marshall University

Category

Podcast Single Episode