Conservation Pays

This is a government outreach/education effort. Focused on engaging the community in conservation, climate change, and sustainability. We awarded hundreds of instant prizes and cash prizes for top winners. Players engaged in quests in each category where they would answer questions or perform tasks (upload a picture of backyard wildlife). We had thousands of players with 85 percent saying they "learned some new stuff" and "changed habits" because of what they learned in the game. As they completed challenges and quests, they accumulated water drops which were used to buy videos...these are custom songs developed to entertain and inform. There were 16 original videos, each about a minute long. Videos gave "entries" for random selection for the grand prize drawings. The game was live for 90 days earlier this year. These compilation videos demonstrate the process, the gameplay and the music videos.