Vega Awards | Centauri Winner

Germany

2019

Website Bayer 04 Leverkusen

Entrant Company

stay golden GmbH

Category

Website

Client's Name

Bayer 04 Leverkusen Fussball GmbH

Sub-Category

Sports

In addition to the core aspect of making the website of the Bundesliga club Bayer 04 Leverkusen website responsive and thus also viewable on the move, a fundamental change in the content structure and preparation of the information density was desired. We’ve changed the otherwise typical horizontal navigation with overloaded megadropdown menus to a much more tidy hamburger menu that leads directly to the most important menu items for fans. Clarity, simplification of navigation and a responsive design are just some of the conceptual aspects of the new Bayer 04 Leverkusen website.

Credits

Creative Direction, stay golden GmbH Helge Rieder
Leiter Digitale Club-Plattformen, Bayer 04 Leverkusen Fussball GmbH Heiko Schulz
Leiter Werbung/Markenentwicklung, Bayer 04 Leverkusen Fussball GmbH Harald Hartel
2019
United States
Apple

Entrant Company

Miami Ad School San Francisco

Category

New Category (Mobile Apps / Sites)

2019
United States

Entrant Company

VMLY&R

Category

Marketing Effectiveness

2019
United States
Morris Animal Foundation

Entrant Company

Morris Animal Foundation

Category

Email Marketing

2019
United States

Entrant Company

Agency Fifty3

Category

New Category (Social Content & Marketing)