Vega Awards Centauri Winner Winner

2019

Website Bayer 04 Leverkusen

Entrant Company

stay golden GmbH

Category

Website - Sports

Client's Name

Bayer 04 Leverkusen Fussball GmbH

Country / Region

Germany

In addition to the core aspect of making the website of the Bundesliga club Bayer 04 Leverkusen website responsive and thus also viewable on the move, a fundamental change in the content structure and preparation of the information density was desired. We’ve changed the otherwise typical horizontal navigation with overloaded megadropdown menus to a much more tidy hamburger menu that leads directly to the most important menu items for fans. Clarity, simplification of navigation and a responsive design are just some of the conceptual aspects of the new Bayer 04 Leverkusen website.

Credits

Creative Direction, stay golden GmbH
Helge Rieder
Leiter Digitale Club-Plattformen, Bayer 04 Leverkusen Fussball GmbH
Heiko Schulz
Leiter Werbung/Markenentwicklung, Bayer 04 Leverkusen Fussball GmbH
Harald Hartel
2019
 
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Entrant Company

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Entrant Company

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Country / Region

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