In addition to the core aspect of making the website of the Bundesliga club Bayer 04 Leverkusen website responsive and thus also viewable on the move, a fundamental change in the content structure and preparation of the information density was desired. We’ve changed the otherwise typical horizontal navigation with overloaded megadropdown menus to a much more tidy hamburger menu that leads directly to the most important menu items for fans. Clarity, simplification of navigation and a responsive design are just some of the conceptual aspects of the new Bayer 04 Leverkusen website.
New Category (Social Content & Marketing)
Documentary - Short Form (<5 mins)
Miami Ad School San Francisco
New Category (Mobile Apps / Sites)