Vega Awards Arcturus Winner Winner

2019

Social Media Marketing to Book Deal

Entrant Company

Forward Push

Category

Social Content & Marketing - New Category (Social Content & Marketing)

Client's Name

Kitchen Of Youth

Country / Region

United States

Kitchen Of Youth aka Stacey Isaacs is a Wellness Consultant, Eastern Medicine Expert, and Chef who believes that food can heal. We first supported her mission by designing and developing an engaging and educational-filled website. Upon launching the website, a full social media strategy was implemented that included Facebook and Instagram news feed Posts, Facebook and Instagram Stories, Facebook Live Events and paid social media advertising. Our goal was to use her content to promote engagement, then drive followers back to her website, which led to booking her for consultations.

In addition to the sales, our successful campaigns led to her being contacted by a San Francisco based book publisher who released her first cookbook in August 2019, where it quickly became an Amazon #1 bestseller. The publisher would not have found her if it wasn’t for her active social media presence.

Additional supporting links:

https://kitchenofyouth.com/

https://www.amazon.com/dp/1641524677/ref=cm_sw_em_r_mt_dp_U_-CvBDbNPERWY8

https://www.facebook.com/TheKitchenofYouth/videos/2233057046786047/

You can see that we chose to keep the website's look and feel more professional, while her Facebook Live videos show truely who she is -- something our research told us that her audience liked best about her.

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