Whether a stretch mark or a scar, your "marks" are representative of where your body has been and a reminder of one’s strength and personal skincare journey. Body positivity is about celebrating physical differences and self-care. Loving your individual skin and treating it well with Bio-Oil. The key messaging/tone of voice for this campaign was: Love Your Marks, Self-Care and Body Positivity. The Taylor & Pond team created a video ad for this campaign to be published on YouTube, Hulu, Amazon Fire and Target for bringing brand awareness to Bio-Oil.
Key Medium / Princeton Partners