2019

Run The World

Entrant Company

Miami Ad School San Francisco

Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)

Client's Name

Brooks

Country / Region

United States

Brief:

Market Brooks Gear To Millennials

Insight:

In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation.

Idea:

Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling.

So it introduced Run The World, the program that turns new running routes to travel destinations.

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