2019
Run The World
Entrant
Miami Ad School San Francisco
Category
Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)
Client's Name
Brooks
Country / Region
United States
About The Entry
Brief:
Market Brooks Gear To Millennials
Insight:
In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation.
Idea:
Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling.
So it introduced Run The World, the program that turns new running routes to travel destinations.
Featured Media
Credits
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OffWhite Co
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Country / Region
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Social Campaign & Series - New Category (Social Campaign & Series)
Country / Region
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Entrant
Splash Worldwide
Video / Online Video (Single) - Promotion / Contest
Country / Region
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Entrant
WMUL-FM Marshall University
Audio (Single) - Sports
Country / Region
United States