2019
Run The World
Entrant Company
Miami Ad School San Francisco
Category
Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)
Client's Name
Brooks
Country / Region
United States
Brief:
Market Brooks Gear To Millennials
Insight:
In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation.
Idea:
Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling.
So it introduced Run The World, the program that turns new running routes to travel destinations.
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