Vega Awards Arcturus Winner Winner

2019

Run The World

Entrant Company

Miami Ad School San Francisco

Category

Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)

Client's Name

Brooks

Country / Region

United States

Brief:

Market Brooks Gear To Millennials

Insight:

In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation.

Idea: 

Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling.

So it introduced Run The World, the program that turns new running routes to travel destinations.

Credits

Copywriter
Hatem El Akad
Art Director
Connor Witt
Art Director
Renny Eackelbary
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