2018
Entrant Company
Category
Client's Name
Country / Region
Photochromic glass, designed for Welder expresses the changes in the mood of the person, is the basis of Welder Moody's strategy. Within the #ShareYourMood campaign; users share videos that reflect their moods with the hashtag. In the seeding process of the campaign, we collobaated with almost 500 influencer all around the world. They post videos and photos with the hashtag.
Credits
Entrant Company
LHWH Advertising & PR
Website - Landing Page
Country / Region
United States
Entrant Company
Method
Virtual Reality & 360 Video (NEW) - VR: Interactive, Game or Real-Time
Country / Region
New Zealand
Entrant Company
Gorilla Media
Social Media - Experimental & Innovation
Country / Region
Denmark