Vega Awards | Canopus Winner

United Kingdom

2018

This Is Dot - Strategic GDPR Campaign

Entrant Company

Vox Media

Category

Video / Online Video

Client's Name

Allianz Global Investors

Sub-Category

Consulting (NEW)

AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called "Dot", representing personal data, and built a campaign around a series of animations. All communications functions for the campaign were led by us, including scripting, FAQs, microsite design, quiz questions and answers, giveaways/prizes and more.

2018
United States
Science Sandbox

Entrant Company

VICE/Motherboard

Category

Science

2018
Germany
Opel Automotive GmbH

Entrant Company

SevenOne AdFactory GmbH

Category

Integrated Campaign

2018
Spain

Entrant Company

IMC Toys

Category

Toy & Hobby

2018
United States
C&S Wholesale Grocers

Entrant Company

Vimax Media

Category

eMagazine (New)