United Kingdom

2018

This Is Dot - Strategic GDPR Campaign

Entrant Company

Vox Media

Category

Video / Online Video

Client's Name

Allianz Global Investors

Sub-Category

Consulting (NEW)

Invite to work

AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called "Dot", representing personal data, and built a campaign around a series of animations. All communications functions for the campaign were led by us, including scripting, FAQs, microsite design, quiz questions and answers, giveaways/prizes and more.

2018
United States

Entrant Company

FindLaw

Category

Law and Legal Services

2018
United Kingdom

Entrant Company

Frost Creative Limited

Category

Sports

2018
Denmark

Entrant Company

Gorilla Media

Category

Experimental / Innovative

2018
United States

Entrant Company

3DUS

Category

Hotel / Resort and Lodging (NEW)