United Kingdom

2018

This Is Dot - Strategic GDPR Campaign

Entrant Company

Vox Media

Category

Video / Online Video

Client's Name

Allianz Global Investors

Sub-Category

Consulting (NEW)

Invite to work

AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called "Dot", representing personal data, and built a campaign around a series of animations. All communications functions for the campaign were led by us, including scripting, FAQs, microsite design, quiz questions and answers, giveaways/prizes and more.

2018
New Zealand

Entrant Company

Method

Category

Family & Kids

2018
United Kingdom

Entrant Company

Vox Media

Category

Corporate (NEW)

2018
New Zealand

Entrant Company

Method

Category

Charitable Organization

2018
United States

Entrant Company

LHWH Advertising & PR

Category

Marketing