AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called "Dot", representing personal data, and built a campaign around a series of animations. All communications functions for the campaign were led by us, including scripting, FAQs, microsite design, quiz questions and answers, giveaways/prizes and more.