2018
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As an official partner of Coachella for the second consecutive year, BMW i continued to explore new experiential platforms in presenting the Road to Coachella, a campaign that seamlessly blends music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella.
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Digital Marketing - Experimental & Innovation (New)
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United States
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Mobile Apps / Sites - Public Service & Activism (New)
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United States