2018
#AskFirst
Entrant Company
Gorilla Media
Category
Video / Online Video - Viral
Client's Name
Danish Women's Society
Country / Region
Denmark
We created a faux revenge porn and distributed it via the world's largest porn sites. The unlikely partnership between the world's oldest feminist organisation and the world's largest porn company achieved 191.000.000 in reach. 2.5 Million views. 50+ articles around the world. The largest porn portals then introduced faster content removal systems. Danish MPs supported too.
Credits
Entrant Company
SevenOne AdFactory GmbH
Digital Marketing - Integrated Campaign
Country / Region
Germany
Entrant Company
Method
Website - Charitable Organization
Country / Region
New Zealand
Entrant Company
Brooks Patrick Allen
Video / Online Video - Editing
Country / Region
United States
Entrant Company
Part IV
Social Media - Experimental / Innovative
Country / Region
United States