2018
#AskFirst
Entrant
Gorilla Media
Category
Video / Online Video - Viral
Client's Name
Danish Women's Society
Country / Region
Denmark
We created a faux revenge porn and distributed it via the world's largest porn sites. The unlikely partnership between the world's oldest feminist organisation and the world's largest porn company achieved 191.000.000 in reach. 2.5 Million views. 50+ articles around the world. The largest porn portals then introduced faster content removal systems. Danish MPs supported too.
Credits
Entrant
McCann Stockholm
Digital Marketing - Display Advertising
Country / Region
Sweden
Entrant
Red Paper Heart
Digital Marketing - Experimental & Innovation (New)
Country / Region
United States
Entrant
MBVISION FOR MEDIA AND ADS COMPANY
Video / Online Video - Animation
Country / Region
Kuwait
Entrant
Part IV
Website - Music, Movie and Film
Country / Region
United States