2017
"Grown Ups" Online Video Advertisement
Entrant Company
Hawtwhorne
Category
Video / Online Video - Advertisement (New)
Client's Name
Equifax
Country / Region
United States
Equifax, historically B2B, wanted to launch a B2C product in the competitive consumer credit category.
We developed digital videos targeting consumers concerned with financial health and utilized post-view and cross-channel attribution to track touchpoints along the conversion path. Click-to-sale conversions more than doubled within 90 days. Cost-per-sale was cut by 50%.
Entrant Company
ArtVersion Interactive
Website - User Experience
Country / Region
United States
Entrant Company
Social Media - News / Information
Country / Region
United States
Entrant Company
Tri-State G&T
Video / Online Video - Company Overview (New)
Country / Region
United States
Entrant Company
Jukin Media
Social Media - Social Presence
Country / Region
United States