2017
"Grown Ups" Online Video Advertisement
Entrant
Hawtwhorne
Category
Video / Online Video - Advertisement (New)
Client's Name
Equifax
Country / Region
United States
Equifax, historically B2B, wanted to launch a B2C product in the competitive consumer credit category.
We developed digital videos targeting consumers concerned with financial health and utilized post-view and cross-channel attribution to track touchpoints along the conversion path. Click-to-sale conversions more than doubled within 90 days. Cost-per-sale was cut by 50%.
Entrant
Continental Advertising
Video / Online Video - Automotive / Vehicles (New)
Country / Region
United States
Entrant
workaholiks - Brand architects
Website - Events
Country / Region
Germany
Entrant
Saxo Bank
Video / Online Video - Finance (New)
Country / Region
Denmark
Entrant
arndtteunissen GmbH
Website - Food and Beverage
Country / Region
Germany