2017
"Grown Ups" Online Video Advertisement
Entrant Company
Hawtwhorne
Category
Video / Online Video - Advertisement (New)
Client's Name
Equifax
Country / Region
United States
Equifax, historically B2B, wanted to launch a B2C product in the competitive consumer credit category.
We developed digital videos targeting consumers concerned with financial health and utilized post-view and cross-channel attribution to track touchpoints along the conversion path. Click-to-sale conversions more than doubled within 90 days. Cost-per-sale was cut by 50%.
Entrant Company
Benchmark Media
Video / Online Video - Directing
Country / Region
Australia
Entrant Company
Video / Online Video - Motion Graphics (New)
Country / Region
United States
Entrant Company
Multipleoutlet Productions
Video / Online Video - Non-Profit
Country / Region
United States
Entrant Company
Saxo Bank
Video / Online Video - Finance (New)
Country / Region
Denmark