2017
"Grown Ups" Online Video Advertisement
Entrant Company
Hawtwhorne
Category
Video / Online Video - Advertisement (New)
Client's Name
Equifax
Country / Region
United States
Equifax, historically B2B, wanted to launch a B2C product in the competitive consumer credit category.
We developed digital videos targeting consumers concerned with financial health and utilized post-view and cross-channel attribution to track touchpoints along the conversion path. Click-to-sale conversions more than doubled within 90 days. Cost-per-sale was cut by 50%.
Entrant Company
Scorpion
Website - Professional Services
Country / Region
United States
Entrant Company
Nokua Design
Website - Computer / IT
Country / Region
Malaysia
Entrant Company
Shadow Factory
Digital Marketing - Game or Application
Country / Region
Hong Kong SAR
Entrant Company
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
Canada