2017
#JegErDansk
Entrant Company
Gorilla Media
Category
Social Media - Social Video (New)
Client's Name
Gorilla Media
Country / Region
Denmark
We wanted to create a viral video that would showcase the damage that is caused by the hateful rhetoric towards minorities and to create a debate around the questions "What is Danish?". Results: 20 million+ views, reach 200 million+, viral in 8 countries, 100+ articles in, Major MSM coverage and we actually changed laws in Denmark to be more fair towards minorities.
Credits
Entrant Company
Scorpion
Website - Children / Family / Parenting
Country / Region
United States
Entrant Company
Philips
Digital Marketing - Marketing Effectiveness
Country / Region
United States
Entrant Company
MRM//McCann Stockholm
Digital Marketing - Display Advertising
Country / Region
Sweden
