Etienne, Eugene, & Emile

Eugene: I love storytelling and your biggest audience is the digital world. Humans yearn for connection, it

Etienne: The kind that works:) Eugene: Design that saves the world. Emile: Obviously for me it's video content. I'm wanting to elevate or evolve the documentary video style especially. Being able to show the world through the lens of brand success and packaging it in a well crafted story is where video marketing can be incredibly effective. Other than that I'm also incredibly curious about the gaming world.

Etienne: Good design solves a problem and/or is capable of converting & engaging. Beautiful design on its own, is not

Eugene: That of a chameleon.

Eugene: Depends on the client and kind of design, but it usually involves research before I even put any pen to paper. Researching the client, their competitors then their audience. Going down the rabbit hole of the brand to the single most underlying message then working my way back from there. This ensures that whatever I do, it is always born of that single seed.

Etienne: Growth & Success. Not necessarily our company, our team or our work being successful (even though that

Etienne: The raid rise of e-sports is fascinating, but I won

Etienne: It is great to get recognition for our work, it

Etienne: The core behind the production we entered was a humanized success story that simply put, worked exceptionally well for the client. One of the hardest challenges for brands today is finding ways to connect and relate to their audience, and this video proves that authentic stories remain one of the most powerful marketing tactics, if executed strategically well. Eugene: This was a real authentic piece which touched on so many things. A story that so many could easily connect with. For me this was a good example of us finding that single seed (excuse the pun) or message which was a Father just wanting to feed his family, which resulted in his son feeding his community, country and potentially other parts of Africa. Emile: We did the

Etienne: Logistics. We had to travel to Kenya. Eugene: Being able to humanize a company that supplied and builds Maize Machines. Emile: We wanted the story to be focused on the people. So the main challenge was not to make a commercial. It was about the people and their success 1st. The product came after. It's surprisingly harder that it sounds: trying not to make an ad, and instead tell a wholesome story.

Etienne: Like I explained, it

Etienne: How effective it can be. The large variety of specialist fields within the industry and the rapid growth. Eugene: The constant disruptive Evolution of it. You have more freedom to explore and the effectiveness of it. Emile: The non linear playing field. It

Etienne: N/A, we work all over the world, with offices all over the world and our talent pool coming from all over the world. Eugene: We have an internal client base which means we speak to a broader international audience. The one good thing about South Africa is our country is already a melting pot of a multitude of cultures which has groomed us to be able to easily communicate to an international audience. Emile: The incredible level of diversity. Not just cultural diversity but intellectual diversity. It's a firestarter for new ideas.

Etienne: I believe it will completely overpower and outrank, if not completely destroy, traditional marketing. Eugene: Digital will be the primary means of communication going forward. Emile: As mentioned before, I think digital art and the industry as a whole is going to become fully intractable. This will allow expression on a level never experienced before.

Etienne: Focus on growth and results, and the awards will come. Eugene: Being dedicated to your craft will yield eventual results. You will never know enough. Emile: Don't be afraid of failing, you learn more from failure than success. Careful who you ask for feedback. Too many chefs spoil the dish. If you're not feeling it, stop and reevaluate. Question everything. Question everything?

Etienne: Google:) Not even kidding. It

Emile: In Fast

Etienne: Simon Sinek - His articulation of purpose - aka

Etienne: Find Your True North. Eugene: Bend the rules, make new ones and don't be afraid to make mistakes. Nothing is perfect so enjoy the perfection in your imperfections. Emile: Love what you do. Wear new socks as much as possible.

Eugene: Thank you for the opportunity. Emile: What Eugene said.