Vega Awards | Canopus (1st Place)

South Korea

2017

LG V30 X Twice Knock-Knock Vertical M/V

Entrant Company

LBEST

Category

Video / Online Video

Client's Name

LG Electronics

Sub-Category

Viral

This is an online ad of V30 produced in a "smartphone-friendly" 18:9 vertical video and M/V format. By using a hit song of the Korean idol group TWICE, and introducing V30's USPs delivered by the actual product UI, the viewers were able to feel interaction with the product. As a result, the video gained over 10M views on Youtube within one month after release.

Credits

Account Executive Hojeong Lee
Account Executive Sanghoon Lee
Account Executive Jinsub Shin
Account Executive Hyukyin Kwon
Creative Director Jemin Choi
Creative Director Miso Ro
Creative Director Heeyong Kwak
Creative Director Myoungjin Yun
Web Developer Kyungnam Lee
Web Developer Minkyung Jeong
Art Director Hyunjung Lee
2017
United States
Scorpion

Entrant Company

Scorpion

Category

Professional Services

2017
United States
Cristaux

Entrant Company

ArtVersion Interactive

Category

Visual Appeal (New)

2017
United States
Cristaux

Entrant Company

ArtVersion Interactive

Category

Multi-level Marketing

2017
United States
Elkins Design

Entrant Company

Elkins Design

Category

Self Promotion