Vega Awards Canopus (1st Place) Winner

2017

LG V30 X Twice Knock-Knock Vertical M/V

Entrant Company

LBEST

Category

Video / Online Video - Viral

Client's Name

LG Electronics

Country / Region

South Korea

This is an online ad of V30 produced in a "smartphone-friendly" 18:9 vertical video and M/V format.

By using a hit song of the Korean idol group TWICE, and introducing V30's USPs delivered by the actual product UI, the viewers were able to feel interaction with the product.

As a result, the video gained over 10M views on Youtube within one month after release.

Credits

Account Executive
Hojeong Lee
Account Executive
Sanghoon Lee
Account Executive
Jinsub Shin
Account Executive
Hyukyin Kwon
Creative Director
Jemin Choi
Creative Director
Miso Ro
Creative Director
Heeyong Kwak
Creative Director
Myoungjin Yun
Web Developer
Kyungnam Lee
Web Developer
Minkyung Jeong
Art Director
Hyunjung Lee
2017
 
  | Vega Website Awards 2017 Winner

Entrant Company

Digital Marketing - Integrated Campaign

Country / Region

Hong Kong S.A.R., China

2017
 
Tri-State G&T | Vega Website Awards 2017 Winner

Entrant Company

Tri-State G&T

Video / Online Video - Writing / Story

Country / Region

United States

2017
 
Multipleoutlet Productions | Vega Website Awards 2017 Winner
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Video / Online Video - Writing / Story

Country / Region

United States

2017
 
Gorilla Media | Vega Website Awards 2017 Winner
Danish Women's Society

Entrant Company

Gorilla Media

Video / Online Video - Non-Profit

Country / Region

Denmark