2017
LG V30 X Twice Knock-Knock Vertical M/V
Entrant Company
LBEST
Category
Video / Online Video - Viral
Client's Name
LG Electronics
Country / Region
South Korea
This is an online ad of V30 produced in a "smartphone-friendly" 18:9 vertical video and M/V format.
By using a hit song of the Korean idol group TWICE, and introducing V30's USPs delivered by the actual product UI, the viewers were able to feel interaction with the product.
As a result, the video gained over 10M views on Youtube within one month after release.
Credits
Entrant Company
Digital Marketing - Integrated Campaign
Country / Region
Hong Kong S.A.R., China
Entrant Company
Tri-State G&T
Video / Online Video - Writing / Story
Country / Region
United States
Entrant Company
Multipleoutlet Productions
Video / Online Video - Writing / Story
Country / Region
United States
Entrant Company
Gorilla Media
Video / Online Video - Non-Profit
Country / Region
Denmark