South Korea
2017
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This is an online ad of V30 produced in a ‘smartphone-friendly’ 18:9 vertical video and M/V format. By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product. As a result, the video gained over 10M views on Youtube within one month after release.
Credits
Entrant Company
ArtVersion Interactive
Category
User Experience
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Philips
Category
Marketing Effectiveness
Entrant Company
Scorpion
Category
Professional Services
Entrant Company
Hawthorne
Category
Social Video (New)