South Korea
2017
LG V30 X Twice Knock-Knock Vertical M/V
Entrant Company
LBEST
Category
Video / Online Video
Client's Name
LG Electronics
Sub-Category
Marketing (New)
This is an online ad of V30 produced in a ‘smartphone-friendly’ 18:9 vertical video and M/V format. By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product. As a result, the video gained over 10M views on Youtube within one month after release.
Credits
Account Executive
Hojeong Lee
Account Executive
Sanghoon Lee
Account Executive
Jinsub Shin
Account Executive
Hyukyin Kwon
Creative Director
Jemin Choi
Creative Director
Miso Ro
Creative Director
Heeyong Kwak
Creative Director
Myoungjin Yun
Web Developer
Kyungnam Lee
Web Developer
Minkyung Jeong
Art Director
Hyunjung Lee
More Winners
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United Kingdom
Silver Agency
Entrant Company
Silver Agency
Category
Marketing
2017
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Ginger Camel
Entrant Company
Ginger Camel
Category
Company Overview (New)
2017
United States
The Marketing Arm
Entrant Company
Agnew Media
Category
Editing
2017
United States
The Williams Law Firm
Entrant Company
Scorpion
Category
Law and Legal Services