United States
2017
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We looked for real people from different backgrounds. Not necessarily influencers or bloggers. And the main criteria was not the number of followers. But they have a sense of fashion. We literally searched them on Instagram and it was for seeding purposes. Then we started looking for brand ambassadors. We named them: GANG.
Credits
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Edgy
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Celebrity / Fan
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REALTY ONE GROUP
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Game or Application
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MRM//McCann Stockholm
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Display Advertising
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Best Use of GPS / Location