2017
WELDER WATCH LAUNCH CAMPAIGN
Entrant Company
Promoqube
Category
Social Media - Fashion & Beauty
Client's Name
Welder Watch
Country / Region
United States
We looked for real people from different backgrounds. Not necessarily influencers or bloggers. And the main criteria was not the number of followers. But they have a sense of fashion. We literally searched them on Instagram and it was for seeding purposes. Then we started looking for brand ambassadors. We named them: GANG.
Credits
Entrant Company
Hakuhodo Inc.
Website - User Experience
Country / Region
Japan
Entrant Company
Scorpion
Website - Professional Services
Country / Region
United States
Entrant Company
Burda Singapore Pte Ltd
Video / Online Video - Videography / Cinematography
Country / Region
Singapore
Entrant Company
Digital Marketing - Branding / CI
Country / Region
Hong Kong SAR