2017
LG V30 X Twice Knock-Knock Vertical M/V
Entrant Company
LBEST
Category
Video / Online Video - Interactive Video
Client's Name
LG Electronics
Country / Region
South Korea
This is an online ad of V30 produced in a ‘smartphone-friendly’ 18:9 vertical video and M/V format.
By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product.
As a result, the video gained over 10M views on Youtube within one month after release.
Credits
Entrant Company
efelle creative
Website - Food and Beverage
Country / Region
United States
Entrant Company
Burninghouse
Video / Online Video - Animation
Country / Region
Australia
Entrant Company
Stewards of Wildlife
Video / Online Video - Writing / Story
Country / Region
United States
Entrant Company
Hakuhodo Inc.
Website - User Experience
Country / Region
Japan