Vega Awards | Centauri (2nd Place)

South Korea

2017

LG V30 X Twice Knock-Knock Vertical M/V

Entrant Company

LBEST

Category

Video / Online Video

Client's Name

LG Electronics

Sub-Category

Interactive Video

This is an online ad of V30 produced in a ‘smartphone-friendly’ 18:9 vertical video and M/V format. By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product. As a result, the video gained over 10M views on Youtube within one month after release.

Credits

Account Executive Hojeong Lee
Account Executive Sanghoon Lee
Account Executive Jinsub Shin
Account Executive Hyukyin Kwon
Creative Director Jemin Choi
Creative Director Miso Ro
Creative Director Heeyong Kwak
Creative Director Myoungjin Yun
Web Developer Kyungnam Lee
Web Developer Minkyung Jeong
Art Director Hyunjung Lee
2017
Denmark
Gorilla Media

Entrant Company

Gorilla Media

Category

Social Video (New)

2017
India

Entrant Company

SingleInterface

Category

Innovative / Experimental

2017
United States
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Editing

2017
United States
Continental Motors

Entrant Company

Continental Advertising

Category

Automotive / Vehicles (New)