2017

GR CONFIGURATOR

Entrant Company

Hakuhodo Inc.

Website - User Experience

Client's Name

Toyota Motor Corporation

Country / Region

Japan

GR CONFIGURATOR is a website where users can customize cars from GR, a sports car brand created by TOYOTA GAZOO Racing.

In conjunction with the announcement of the GR brand, we created a WebGL experience where users could choose a car from the GR lineup and customize the car's exterior.

To ensure a good user experience, we put a lot of effort into the website so that it would

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Credits

Account Executive

DAIKI SENGOKU

Account Executive

HIJIRI KAWAHARA

Producer

YASUYUKI IMAI

Production Manager

DAIKI KATO

Director

LINH TRAN