2017
GR CONFIGURATOR
Entrant
Hakuhodo Inc.
Category
Website - User Experience
Client's Name
Toyota Motor Corporation
Country / Region
Japan
About The Entry
GR CONFIGURATOR is a website where users can customize cars from GR, a sports car brand created by TOYOTA GAZOO Racing.
In conjunction with the announcement of the GR brand, we created a WebGL experience where users could choose a car from the GR lineup and customize the car's exterior.
To ensure a good user experience, we put a lot of effort into the website so that it would
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