Vega Awards Centauri (2nd Place) Winner

2017

The Banner Ad That Can See What You See

Entrant Company

MRM//McCann Stockholm

Category

Digital Marketing - Display Advertising

Client's Name

Vattenfall

Country / Region

Sweden

The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day.

By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.

Credits

Account Executive
Erik Frisell
Web Developer
Fredrik Sundqvist
Designer
Tobias Vermehren
Web Developer
Johan Blomström
Programmer
Marcus Johansson
Production Manager
Catharina Fagerlund
Production Manager
Sofia Finnman-Larsson
2017
Video / Online Video
Burninghouse | Vega Website Awards 2017 Winner
Department of Health and Human Services Victoria

Entrant Company

Burninghouse

Video / Online Video - Animation

Country / Region

Australia

2017
Website
CraneMorley Inc. | Vega Website Awards 2017 Winner
Mercedes-Benz USA

Entrant Company

CraneMorley Inc.

Website - Automotive

Country / Region

United States

2017
Website
arndtteunissen GmbH | Vega Website Awards 2017 Winner
finefood catering - Fröhlich GmbH

Entrant Company

arndtteunissen GmbH

Website - Food and Beverage

Country / Region

Germany

2017
Website
Scorpion | Vega Website Awards 2017 Winner
Perlet, Shiner, McKamey, Melchiorre & Walsh, P.A.

Entrant Company

Scorpion

Website - Law and Legal Services

Country / Region

United States