2017

The Banner Ad That Can See What You See

Entrant Company

MRM//McCann Stockholm

Digital Marketing - Display Advertising

Client's Name

Vattenfall

Country / Region

Sweden

The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Swedenâ€™s biggest and most popular real-estate site Hemnet, each and every day.

By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.

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Credits

Account Executive

Erik Frisell

Web Developer

Fredrik Sundqvist

Designer

Tobias Vermehren

Web Developer

Johan BlomstrÃ¶m

Programmer

Marcus Johansson