2016
Sheep View
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing - Integrated Campaign
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
twentyfourone // motion picture GmbH
Video / Online Video - How-To / Instructional
Country / Region
Germany
Entrant Company
ArtVersion
Website - Beauty and Cosmetics
Country / Region
United States
Entrant Company
Video / Online Video - Interactive Video
Country / Region
United States
Entrant Company
Part IV
Website - User Interface
Country / Region
United States