2016
Sheep View
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing - Integrated Campaign
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
Scorpion
Website - Restaurant
Country / Region
United States
Entrant Company
Natives LLC
Social Media - Best Photography & Graphics
Country / Region
United States
Entrant Company
Method
Website - Government
Country / Region
New Zealand
Entrant Company
Multipleoutlet Productions
Video / Online Video - Writing / Story
Country / Region
United States