2016

Star Wars: The Force Awakens

Entrant

Part IV

Category

Digital Marketing - Banner Campaign

Client's Name

Walt Disney Studios Motion Pictures / Lucasfilm

Country / Region

United States

About The Entry

Trying to live up the immense expectations surrounding 'Star Wars: The Force Awakens', we developed rich media creative with custom motion graphics and video to immerse users into the world of the film. We even created faux 3D overlays to make the ads appear to jump off of users' Web pages. The campaign was a huge success and the film became the highest grossing ever in the US.