2016
Yizheng Brand Video
Entrant Company
United Design Practice
Category
Video / Online Video - Writing / Story
Client's Name
Yizheng Stationery
Country / Region
China
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Credits
Entrant Company
DynamiX
Website - General Interests / Variety
Country / Region
United States
Entrant Company
Copeland Entertainment
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
United States
Entrant Company
Freelance
Website - Art / Performing Arts
Country / Region
United States
![[x]cube | Vega Website Awards 2016 Winner](https://vegaawards.com/upload/entry/thumb/1617209185_thumb_266.jpeg)
Entrant Company
[x]cube
Mobile Apps / Sites - Social Networking
Country / Region
United States