2016
Yizheng Brand Video
Entrant Company
United Design Practice
Category
Video / Online Video - Writing / Story
Client's Name
Yizheng Stationery
Country / Region
China
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Credits
Entrant Company
intelligent piXel
Website - Photography
Country / Region
Germany
Entrant Company
Borenstein Group
Website - Computer / IT
Country / Region
United States
Entrant Company
Part IV
Digital Marketing - Banner Campaign
Country / Region
United States
Entrant Company
Pinkston Group
Website - Professional Services
Country / Region
United States