2016
Yizheng Brand Video
Entrant Company
United Design Practice
Category
Video / Online Video - Writing / Story
Client's Name
Yizheng Stationery
Country / Region
China
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Credits
Entrant Company
Scorpion
Website - Fitness / Health
Country / Region
United States
Entrant Company
Odd Bleat
Video / Online Video - Animation
Country / Region
United Kingdom
Entrant Company
Frame.dk
Video / Online Video - Animation
Country / Region
Denmark
Entrant Company
Omdesign
Video / Online Video - Non-Profit
Country / Region
Portugal