Vega Awards | Centauri (2nd Place)

China

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Video / Online Video

Client's Name

Yizheng Stationery

Sub-Category

Writing / Story

This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Credits

Director Aspirin / Seenvision
Art Director Young / Seenvision
Animator Liff / Seenvision
Web Developer Tze Toh
2016
United States
Banks Street Partners

Entrant Company

DynamiX

Category

Financial Services

2016
United States

Entrant Company

Natives LLC

Category

Social Presence

2016
United States
Marlow's Tavern

Entrant Company

DynamiX

Category

Restaurant

2016
United States

Entrant Company

Category

Animation