2016
Yizheng Brand Video
Entrant Company
United Design Practice
Category
Video / Online Video - Writing / Story
Client's Name
Yizheng Stationery
Country / Region
China
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Credits
Entrant Company
Rocketscience Lab
Video / Online Video - Animation
Country / Region
India
Entrant Company
Scorpion
Website - Organizations / Non-Profit
Country / Region
United States
Entrant Company
Mobile Apps / Sites - Best Use of GPS / Location
Country / Region
Italy
Entrant Company
DynamiX
Website - User Experience
Country / Region
United States