2016
Yizheng Brand Video
Entrant
United Design Practice
Category
Video / Online Video - Writing / Story
Client's Name
Yizheng Stationery
Country / Region
China
About The Entry
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Credits
Entrant
Jumbla
Video / Online Video - Educational / Training
Country / Region
Australia
Entrant
Method
Website - User Experience
Country / Region
New Zealand
Entrant
Multipleoutlet Productions
Video / Online Video - Documentary / Public Service
Country / Region
United States
Entrant
Bayshore Solutions
Website - Lifestyle
Country / Region
United States