Vega Awards | Canopus (1st Place)

Faroe Islands

2016

Sheep View

Entrant Company

Sansir and Liquidminds

Category

Digital Marketing

Client's Name

Visit Faroe Islands and Atlantic Airways

Sub-Category

Innovative / Experimental

Faroe Islands' 'Sheep View' videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million. 360 Degree: http://visitfaroeislands.com/sheepview360/

Credits

Creative Director Rune Hørslev
Art Director Mads Kold
Art Director Bogi Henriksen
Director Thomas Koba
Production Manager Tor Verland Johansen
2016
Canada

Entrant Company

Tendril

Category

Animation

2016
Australia

Entrant Company

Jumbla

Category

Events and Live Webcasts

2016
Canada

Entrant Company

Phoenix The Creative Studio

Category

Construction

2016
Faroe Islands
Visit Faroe Islands and Atlantic Airways

Entrant Company

Sansir and Liquidminds

Category

Marketing Effectiveness