2016
Sheep View
Entrant
Sansir and Liquidminds
Category
Digital Marketing - Innovative / Experimental
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant
Tendril
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
Canada
Entrant
Jumbla
Video / Online Video - Animation
Country / Region
Australia
Entrant
Copeland Entertainment
Video / Online Video - Innovative / Experimental
Country / Region
United States
Entrant
Digital Marketing - Branding / CI
Country / Region
United States