Vega Awards Silver Winner Winner

2026

Follow Your Dreams

Entrant

Sarah Croibier

Category

Digital Marketing - Food & Beverage

Client's Name

Heinz

Country / Region

United States

How do we make Heinz Jalapeño Ketchup the breakfast condiment of choice for Gen Z?

Well…

The first thing Gen Z does in the morning?

Scroll, half-conscious, lost in a sleepy daze.

Heinz Jalapeño Ketchup meets you in that hazy moment, waking up your taste buds before your brain catches up. Time to follow your jalapeño dreams.

Credits

Art Director
Sarah Croibier
Art Director
Elizabeth Phelps
Copywriter
Ali Manning
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