The Frederick Gunn School

The website redesign for The Frederick Gunn School, a private college preparatory institution, articulates the school’s educational philosophy and community focus. The project objective was to highlight the institution's abolitionist roots and commitment to "Be a Force for Good" alongside its holistic, individualized approach to college counseling.

To achieve this, the design integrates wordplays on school's tagline, "Be a force for [an objective]," throughout the site. The homepage utilizes community-oriented video content to establish the student experience and visually reinforce the school's heritage. Additionally, the design incorporates flexible component blocks specifically built to showcase diverse, persona-driven college counseling journeys. The site recently launched in January 2026.