MONTEROSSA SOCIAL

Monte Rossa is a historic winery founded in 1972 in the heart of Franciacorta. Today it’s recognized as one of the leading producers of premium Franciacorta wines, blending tradition, innovation, and a deep connection to its territory. A long-standing client of ours, we have shaped its image over the years: from brand identity development to the design and creation of its labels. For this project we developed a social communication strategy designed to strengthen brand identity.

Through a structured editorial plan and diverse formats, we moved beyond product promotion, giving each label a voice and transforming its unique character into an emotional storytelling experience.