Vega Awards Gold Winner Winner

2026

Tea on THC Influencers

Entrant

Initium Health

Category

Social Media - Influencer Marketing (Series)

Client's Name

Colorado School of Public Health

Country / Region

United States

Tea on THC is a Colorado-based cannabis prevention initiative that uses trusted community voices to make health guidance relatable and usable in everyday life. This influencer video series features a range of real perspectives: a Colorado outdoorsman (Drake) sharing how hiking, routine, and time in the mountains support his mental well-being; a parent speaking honestly about helping stressed teens cope; a pregnant mother navigating conflicting online advice; a breastfeeding mother asking practical questions; and an OB-GYN offering clear, compassionate medical guidance. Rather than lectures or scare tactics, the videos present authentic conversations paired with plain-language facts about high-concentration THC and its potential effects on developing brains, pregnancy, and mental health. Filmed in real environments — homes, clinics, and Colorado’s outdoors — the content emphasizes reflection, connection, and healthy coping choices. By combining lived experience with credible provider insight, the series encourages families and young adults to talk openly, ask questions, and make informed decisions. The goal is simple: normalize conversations early so awareness leads to healthier choices.

Credits

Executive Creative Director, Initium Health
Elise Plakke
Principal, Initium Health
James Corbett
2026
Video / Online Video
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