Vega Awards Silver Winner Winner

2026

The Day Mona Lisa Transformed

Entrant

Dobby Ads

Category

Video / Online Video - Advertisement

Client's Name

Country / Region

United States

About The Entry

What happens when you place a wellness product next to the Mona Lisa? We asked ourselves that question, and couldn’t stop thinking about it.

The idea hooked us immediately: we built a story inside the world’s most famous museum, put Leonardo da Vinci face-to-face with modern wellness, and let the tension unfold in 30 seconds. Our team developed the narrative and crafted storyboards that balanced surreal humor with authentic brand storytelling.

Then we brought it to life. We blended 3D animation with AI-generated visuals to create something cinematic and impossible at the same time. We designed every frame to surprise viewers, to make them forget they were watching a product video.

The result? We drove over 10 million views on YouTube. Audiences responded because we took a bold, creative risk. We treated wellness as art instead of routine, rejected the category’s tired playbook, and created something people genuinely wanted to share.

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