Vega Awards Gold Winner Winner

2025

Get Covered Illinois website

Entrant

Maximus

Category

Website & Mobile Sites (Single) - Best User Experience

Client's Name

State of Illinois

Country / Region

United States

Gallery

About The Entry

Get Covered Illinois is the official health insurance marketplace for Illinois residents, designed to make shopping for, comparing, and enrolling in health plans easier and more accessible than ever before. When Illinois transitioned from the federal marketplace (HealthCare.gov) to a state-based marketplace, Maximus led the development of a new, user-friendly website.

Launched ahead of the state’s first open enrollment period for the state-based exchange in November 2025, the new platform provides a seamless, accessible, and engaging experience for individuals and families across Illinois. Residents can explore health coverage options, compare plans, and complete enrollment — all within a single, intuitive digital environment. The site supports digital outreach and omnichannel engagement, ensuring users can access information and assistance via web, mobile, and contact centers.

Built with a focus on user experience, accessibility, and effective content management, the website is designed to make interactions easier and more engaging, helping to promote self-service and support better conversions. Accessibility was a top priority, with enhancements that meet or exceed state and federal standards to support users with disabilities and limited English proficiency. Ongoing analytics track performance, including unique visitor numbers, completion rates, time on site, and accessibility compliance.

By prioritizing intuitive layouts, streamlined navigation, and strong accessibility features, we’ve taken a customer-focused approach that makes the journey to health coverage as seamless as possible.

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