Mowlam Healthcare Website Design

Mowlam Healthcare is Ireland’s largest and most trusted provider of private nursing home and specialist memory care. Their website is a vital gateway for families seeking clarity, reassurance, and support during some of life’s most emotional decisions AND a key gateway for the recruitment of new personnel. Copper Reed was commissioned to completely redesign MowlamHealthcare.com to create a modern, intuitive, and resident-focused digital experience that reflects the organisation’s values of compassion, dignity, and clinical excellence.

The previous website had become content-heavy, visually outdated, and difficult for families to navigate, particularly when searching for a nursing home or understanding complex care pathways. Our redesign focused on creating an emotionally supportive, accessible, and user-centred digital platform.

Our approach began with in-depth UX research, interviews with families, and close collaboration with Mowlam’s clinical, HR, and management teams. From these insights, we shaped a navigation system built around real user needs: finding a nursing home, understanding types of care, accessing family resources, and applying for roles. The design emphasises clarity, accessibility, and trust, with WCAG-aligned contrast, legible typography, and intuitive content hierarchy.

A warm, compassionate visual style was crafted using authentic photography from across Mowlam’s 27 nursing homes, paired with soft colour palettes and confident, reassuring messaging. We introduced interactive maps, intelligent search tools, step-by-step care explanations, and improved pathways for resident families.

The careers section-an essential recruitment tool-was fully reimagined to reflect Mowlam’s commitment to staff development and age-friendly care. It now offers clearer job categorisation, mobile-first application flows, and integrated referral-programme content.

A key innovation was rewriting all core content with a focus on emotional reassurance, transparency, and supportive guidance. This made the website not only functional, but genuinely helpful for families navigating sensitive decisions.

The result is a warm, trustworthy, and modern healthcare website that balances clinical expertise with humanity. Since launch, MowlamHealthcare.com has delivered higher engagement, improved family enquiries, and stronger recruitment traffic-while finally giving Ireland’s leading healthcare provider a digital presence that reflects the quality of its care.