Shutterfly’s Video-First Campaign Drives Holiday Success

Shutterfly tapped Collective Voice for a holiday-focused campaign that leveraged 20 family-oriented creators to share how Shutterfly helps them turn cherished moments into unique memorabilia. This campaign aimed to drive sales, traffic, and brand awareness for Shutterfly during the holiday gifting season.

Together, both Collective Voice and Shutterfly recognized the importance of collaborating with creators who could seamlessly incorporate Shutterfly into their content while adhering to video-first social media best practices. Whether using Shutterfly for their holiday greeting cards or creating thoughtful gifts for family members using their recent family photos, creators showcased the ease of using the Shutterfly platform to create one-of-a-kinds gifts.