Chicago Park District - Website & E-Commerce Platform

The Chicago Park District (CPD) engaged Clarity to redesign, build, and host the agency’s website and e-commerce platform. Through this project, Clarity designed and developed a user-friendly, mobile-responsive site with a unified look and feel with a marketing emphasis to promote CPD’s parks, programs, partners, and events. The site includes e-commerce functions allowing patrons to browse a catalog of park programs and to register online using a familiar shopping cart interface. The e-commerce function allows the district to offer additional items for purchase including permits, special use facility rentals, event tickets, and park resource reservations. Clarity also designed the Night Out in the Parks functionality for the CPD website. As prime contractor, Clarity performed project management, website design, content migration of a significant amount of content/data, system integration, testing, and training tasks for this $3M project. To address the majority of the CPD’s e-commerce requirements, Clarity’s solution included the integration of the ActiveNet parks and recreation management system from the Active Network Inc. Last year, the e-commerce system successfully performed over 200,000 transactions valued at over $200M in park revenue. In the process of re-platforming the website to Drupal 8, Clarity assisted CPD with a redesign of its site to be fully responsive, as well as taking into account user feedback from a user focus group conducted in partnership with SmartChicago. We have also integrated into ActiveNet using ActiveNet’s APIs. Clarity has recently upgraded the Park District site from Drupal 9 to Drupal 10. A more extensive case study can be seen on Drupal.org: https://www.drupal.org/case-study/chicago-park-district-website.